Brand identity, logo design and responsive website for Equation Card, a discount diners membership club.
Equation Card offer exclusive unlimited discounts in selected restaurants, which makes them different from their competitors'. The exclusivity of the card is represented in the logo itself with the use of simplistic sans serif typography along with the black and gold colour scheme, giving high end appeal.
The brand identity was then applied to the cards themselves and then the website. The website is clean and user friendly, built on a responsive framework for ease of use on phone and tablet as well as on desktop.
Designed for Yogurt Top Marketing