Brand Refresh, illustrations for web and Media Kit brochure design for Expert Trades, a community of over 13,000 tradespeople.
Expert Trades provide various services to help their members manage and grow their businesses.
The company required a brand refresh, using their current logo as the basis because they are an established brand. A brand guidelines booklet was created, ensuring that the company's visual identity was consistent across all media.
To explain their services without being too text-heavy, a bespoke line-art illustration style was created which features heavily on Expert Trades' website including large collage-style illustrations down to icon size.
A Media Kit brochure followed, to clearly explain the services they offer to prospective customers. A combination of photography, bespoke illustration and feature-quotes make the brochure easily digestible and not overwhelming.