Brand identity and logo design for Essington Farm, a farm shop, butchery and tearoom in Staffordshire.
The Simkin family have been farming in Essington for over a century. Essington Farm is an established family business, selling fresh fruit and vegetables as well as home reared free range pork and Pedigree Hereford beef.
With a dated logo, the company required a fresh brand identity that would appeal to current and new clientele of all ages.
The new branding has a rustic, hand-crafted feel, reflecting the history of the company whilst the simplicity gives it a modern edge. It was important that the logo could work across a variety of mediums including signage, packaging, uniforms and for digital use, for example, on their website and social media platforms.
A responsive website followed with full CMS, giving the client access to edit the content.